How Different Age Groups Use and Want Their News
by Howard D. Gaddy
Knight Fellow in Community Journalism, University of Alabama
[Download the research report]
When I was a general assignment reporter for a small daily in Jasper, Ala., the entire newsroom staff was called into the managing editor’s office to get our legs striped about wasting time on Facebook. Had someone told me this extremely effective time-waster would be a major news tool in the next few years, I would have smiled politely and started slowly stepping away.
Shortly after I left the newspaper, however, that’s exactly what happened. The assistant managing editor, James Phillips, got a promotion, and he started using the site as a way to provide breaking news to readers.
Within a year the small newspaper gained 2,699 Facebook followers, compared to the 4,071 Facebook followers of al.com, the online home for Alabama’s three largest newspapers. Read the rest of this entry »